Graphic design
Jennifer Adams is a luxury home and lifestyle brand rooted in comfort, quality, and everyday ritual. As an in-house graphic designer, I supported the brand across digital, print, and marketing touchpoints—helping translate a refined aesthetic into scalable, customer-facing design.
My role spanned graphic design, marketing assets, photography support, and art direction. The work required consistency at scale: ensuring the brand felt cohesive across e-commerce, campaigns, and seasonal launches while remaining warm, approachable, and product-forward.
Disciplines
Graphic Design, Photography, Marketing, Brand Identity, Art Direction
Client
Jennifer Adams
Year
2021
01 Print & digital
The identity extended across both print and digital formats, including promotional materials and campaign visuals. Each application reinforced brand consistency while adapting to different scales and contexts.
Whether encountered on screen or in print, the work aimed to feel familiar, cohesive, and aligned with the brand’s promise of comfort and quality.
02 Website design and photography
The website served as the primary brand and sales environment. I supported layout design, content hierarchy, and visual consistency across homepage features, category pages, and product detail views.
Design decisions focused on clarity and ease—helping customers navigate product offerings, understand materials and benefits, and move confidently through the shopping experience. The result was an interface that felt elevated yet intuitive, supporting both browsing and conversion.
04 Marketing
Marketing assets supported seasonal promotions, product launches, and brand storytelling across email and digital channels. I designed layouts that balanced promotional messaging with the brand’s understated tone—ensuring campaigns felt inviting rather than urgent.
05 Reflection
This role reinforced the value of in-house design as long-term stewardship. Working within the brand day-to-day allowed for thoughtful iteration, consistency over time, and close alignment between product, presentation, and customer experience.
The work reflects my approach to design as support—quietly shaping clarity, trust, and cohesion across every touchpoint a customer encounters.`