Graphic design
Roxie + Harper is a consulting studio supporting brands across retail and fashion. As a freelance designer, I worked closely with the team to translate strategy into visual systems, marketing materials, and client-facing design—often under tight timelines and real production constraints.
My role spanned internal brand work and external client projects, requiring fluency across presentation design, social media, and apparel-focused deliverables. The work needed to feel elevated and editorial, while remaining practical and market-ready.
Disciplines
Brand Identity, Art Direction, Graphic Design, Marketing, Apparel Design
Client
Roxie + Harper
Year
2020
01 Roxie + Harper
The Roxie + Harper brand needed to communicate confidence, clarity, and credibility to both prospective clients and partners.
I designed marketing and brand assets that reinforced their positioning as a thoughtful, design-led consultancy.
02 Apparel design
Much of the client work centered on apparel design. I created graphics and layouts intended for real-world production, balancing brand expression with wearability, scale, and technical constraints.
These designs supported client presentations, sampling, and production handoff—helping teams visualize concepts clearly and move projects forward efficiently.
03 Reflection
This project reflects my approach to freelance work as embedded collaboration. By supporting both Roxie + Harper’s internal brand and their client-facing design, I helped bridge strategy and execution across fast-moving fashion and retail environments.
The result is work that feels considered, flexible, and grounded—designed to support real clients, real products, and real timelines.